'FORWARD THINK'
web concept development & design (2025)
The Challenge: Clarifying and elevating Big Think’s digital presence to better reflect its strategic positioning and services.
The Solution: We expanded Big Think’s visual language to add depth to its digital presence. The addition of custom textures and an extended colour system introduced personality and visual interest. Diagrammatic digital assets were created to communicate Big Think’s strategic concepts in a way that is engaging and easy to grasp. The site layout was restructured to support intuitive navigation and a more fluid user experience.
The Outcome: Big Think’s refreshed web concept creates a digital presence that feels both strategic and contemporary. The visual system enhances the messaging -reinforcing the firm’s values and voice without distraction. The updated framework clearly communicates who they are and what they stand for, helping clients connect more directly.
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