'INTRODUCTION BY DESIGN'

editorial design (2025)

The Challenge: Translating a non-traditional background into a compelling, design-forward narrative that communicates both creative potential and professional credibility.

The Solution: An editorial-style brochure was developed to reframe a non-traditional background as a creative asset. Designed with bold typography, playful scale, and layered textures.

The Outcome: The brochure became a strong introduction tool in professional settings - communicating voice, value, and visual thinking in equal measure. It served as a good reminder that in a saturated content landscape, strategic design doesn’t just support the message, it defines how it’s received and remembered.