'STRUCTURAL INTEGRITY'

visual identity + social (2025)

The Challenge: Creating a visual identity that captures Meagan Withers’ design sensibility while helping her stand out in a competitive digital landscape.

The Solution: I designed custom word marks, colour palette, and a set of geometric compositions for digital use. The typography draws from sleek architectural forms, while the colour system balances warm and cool tones. Layouts were built to feel structured and clean, allowing the work to lead.

The Outcome: The new identity gives Meagan a cohesive visual system that feels clear, direct, and aligned with her design approach.